Ricardo Barretto, Helios Digital Media Founder, is a futurist, science-fiction and technology writer, longevity enthusiast, and recipient of a Global Innovator's Award in 2019. He is a graduate in cognitive psychology from the University of California, UCI on a full scholarship, where he studied creativity, neuroscience, A.I. ethics, translational medicine and drama, while pursued a minor in Philosophy, and a postgraduate in analytical psychology and myth from the Pacifica Graduate Institute in Santa Barbara, CA.
He started writing copy as an international agent for startups and companies in the health sector, focusing on promotional materials and email communications. The email communications opened doors to Fortune 500 and the Government Sector in several verticals with an almost 100% success rate. Every target led to inquiries, meetings, international travel, and presentations, including the largest bank in the southern hemisphere, in Brazil, and a presentation for a scientific panel at the Einstein Hospital, the most prestigious hospital in South America.
For long-form sales letters, he studied the material of the best in the world, Evaldo Albuquerque from Agora Publishing, and other masters like Blair Warren and the American Writers and Artists Institute. He is trained on TikTok, Facebook Ads, and is training with the person who created the Google Ads algorithm for Google.